Today I want to share with you some basic techniques on how to drive traffic to your website for maximum profits. I hope that you have now know how to avoid the common affiliate marketing mistakes that “stealing” your money and you are ready to dive in to today’s lesson.
These are very easy techniques to implement, but don’t let that fool you! All of the methods we are going to discuss today are road tested and with a little bit of effort on your part they will bring you all the traffic you need to run a successful affiliate marketing business.
Use Article Writing To Drive Traffic To Your Website
Let’s start with article writing. We have touched base on the importance of using articles to promote your affiliate programs earlier in this course, but we have to talk about it again because it is one of the best techniques that you can use to drive traffic to your website.
All you have to do is write informative content about your product or topic and include a link to your site or in some cases directly to your affiliate link in your authors bio box. Then submit your articles to popular directories like ezinearticles.com or articlecity.com. There are many more, but these are a good place to start.
TIP: Be sure to check the directories terms of service before you submit articles with affiliate links. Some directories frown on this and in that case all you have to do is set up a page on your own website or blog and send your reader their first.
People, including newsletter publishers and webmasters will be able to find and use the articles that you’ve submitted and every time they do you will expose them to your links, which means long- term traffic for you along with some other side benefits like better search engine rankings and becoming known as an expert in your chosen topic.
Use Blogs To Drive Traffic To Your Website.
Blogs are very easy to make which makes them perfect for promoting affiliate programs. Another great thing about using a blog is that the search engines, like Google love them and will regularly come by to index your postings. For this method to be effective you must post to your blog on a regular basis and be sure that you are strategically putting relevant keywords in your posts.
If done correctly your search engine ranking will score high and you will receive highly targeted free traffic to your blog that you can then send to your website.
Use Online Forums To Drive Traffic To Your Website.
This is pretty straight forward. You visit online forums related to your product or topic and post some of your thoughts, ideas or ask questions on them. For this to work well you will want to take some time to write an attention getting signature line and don’t forget to spend some time filling out your forum profile. Be sure to include your links in both. Then every time you make a post readers will be exposed to your offer.
The more helpful and informative you are the more you will get noticed by other members and the more people will click on you links to see what you are up to. Another great thing about using forums as a way to get traffic is that the posts often rank well in the search engines which we know is a good thing!
Publish Newsletter To Drive Traffic To Your Website.
After all people like to be kept informed. Publishing a free newsletter will help you give your prospects what they want, which is more information about your topic. Do you best to keep you content tightly focused and include your articles, product reviews and recommendations along with links to your chosen affiliate programs.
Try to publish your newsletter on a regular schedule. Once every two weeks is a good rule of thumb and it will be a great source of traffic to your affiliate programs.
Advertise In Ezines or Newsletters To Drive Traffic To Your Website.
Contact ezine/newsletters publishers that are related to but not in direct competition with the product or service that you want to promote and purchase or even trade some ad space with them.
Some times they will have their rates posted on their websites, but that doesn’t mean that you can’t try to negotiate a better rate, especially if you are just looking to run a small test ad. If you have you own list of subscribers you can often work out a trade or ad swap where they will run your ad in exchange for you running their ad in your publication. This can work out great for both of you and save you money at the same time.
Use PPC Advertising To Drive Traffic To Your Website.
Pay Per Click advertising can be a very cost-effective way to get targeted traffic to your website when you know what you are doing. This technique has more of a learning curve than the other methods we have discussed in this lesson, but it can also yield the fastest results when done properly.
The basis behind pay per click advertising is pretty simple. Search engine such as Google or Yahoo will allow you to purchase advertising on a pay per bid basis. You get to choose how much you want to pay for a specific keyword. The higher bid, the higher your ad will rank on the search engine results page.
If done right you can often get good keyword clicks for as little a 3 cents per click and that is what makes it a great option for fast results.
The downside to pay per click advertising is that it can cost you a lot of money, if you’re not generating any leads or sales. That is why I recommend that you take the time to learn as mush as possible before you invest a lot of money in a PPC campaign
So there you have it, some great and inexpensive ways to drive traffic To Your Website. As with any form of advertising and traffic generation take you time and test each of the methods until you find the one that works the best for you.
That’s it for today’s lesson.
In the next lesson we will be talking about how you can protect your affiliate links and keep your commissions from being stolen right out from under you.